DUBAI CARES - Last I learned

CLIENT DUBAI CARES
AGENCY JWT DUBAI

Dubai Cares has launched a new community awareness and fundraising campaign, known as #LastILearned, in support of its Education in Emergencies strategy. The campaign aims to raise funds and build awareness around the plight of children affected by conflict and natural disasters. Education is a fundamental right of every child, yet in times of conflict and disaster access to education gets disrupted and in many cases results in lost generations of children and youth. Dubai Cares’ #LastILearned campaign takes away the numbers and tells the real stories of the children affected by emergencies such as the story of 15-year-old Nadia who has not been receiving an education.